Google Analytics

Analytics

Google Analytics provides administrators with an understanding of how visitors use your site, how they arrived on your site, which parts of the website are performing well and which pages are most popular so you can create a better experience for your customers. Examples of Analytics reporting includes:

• Percentage split between new and returning visitors

• Visit duration

• Conversion rates

Creating an Analytics account

1. Visit the Google Analytics website to sign up for a new account. Click the Create an account button and follow the on-screen instructions.

2. Set up account properties. This affects how data appears in your reports.

3. Set up your tracking code. Include the Analytics tracking ID and code in your website or mobile app to collect and send usage data to your Analytics account.

Note: If EIBS manage your styles please contact your Account Manager to discuss the addition of Analytics code to your styles.