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SEO for popular search engines

SEO for popular search engines

Best practice guide to increasing the visibility of a website within search engine rankings.

SEO, or Search Engine Optimisation, can be defined as:

the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users

Searching online for the term SEO returns - at the time of writing - 215 000 000 results. A myriad of sites exist offering a range of paid and unpaid advice on optimising search results. This best practice article is not a fully detailed analysis of what is clearly a large and complex topic - search engines use hundreds of criteria when analysing websites to determine their ranking for each page for any given search phrase and no claim is made to know to know what each of these criteria are, nor the weighting the search engines attribute to each.

Having said that this section aims to provide some basic, practical advice for improving your rankings on Search Engines, together with information on utilising features within Easysite which can assist you with this challenge. 

In this section you will find information on:

  • Webmaster ToolsOptimising visibility of a website by creating a Webmaster tools account, submitting an XML site map to a Search Engine and setting Crawl Rates.
  • Page content and SEOBest practice in creating SEO optimised page content in Easysite.
  • Exempting pages from search enginesUsing a ROBOTS meta tag to ensure that search engines index the correct pages within a site.
  • Reciprocal linksBest practice in using reciprocal links to boost search engine rankings.
  • SEO GlossaryA Dictionary of terms and terminology used in the world of Search Engine Optimistation.