[Skip to content]

Search our Site
Easysite Resource Centre
SEO Glossary

SEO Glossary

A Dictionary of terms and terminology used in the world of Search Engine Optimistation.

The world of Search Engine optimisation is littered with jargon, terminology and acronyms....assisting you in navigating this minefield is a handy glossary of terms...


A word that someone types into a Search Engine in the hope of finding some matching pages e.g. 'screwdriver'.

Keyword Phrase

A phrase that someone uses on a Search Engine in the hope of finding some matching pages e.g. 'electric screwdriver.


Google describes page rank as:

"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important"."

Search Engine

A Web search engine is a search engine designed to search for information on the World Wide Web. Information may consist of web pages, images and other types of files. Some search engines also mine data available in newsgroups, databases, or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input

SEO - Search Engine Optimisation

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

SERP - Search Engine Results Page

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

Targeted Keywords & Phrases

The Phrases or Keywords that we want a page to rank highly for in Search Engine Results Pages (SERPs).

Article comments