The module allows for web banners to be created and added to any page on the site. Each banner can be configured to link to a page on either the current or an external site.
In order to start using the banner module it is neccessary to create a banner pool, which contains useable assets.
Once the banner pool has been populated, a campaign can be created. Each campaign one or more different banners. By applying weighting to banners you can control the relative number of times an individual is displayed within each campaign.
Once the campaign has been added to a page, it is possible to extract statistics in order to evaluate the campaign.